Journal of Public Policy & Marketing
Leading citation impact metric from Clarivate Journal Citation Reports
98 papers with at least that number of citations each
State Council for Professorship (HĐGSNN) Scoring
Quyết định số 26/QĐ-HĐGSNN ngày 11/7/2025 (Mục quốc tế)
HĐGSNN Score History
By article publication year| Year | Max Score | Evaluation Details | Source |
|---|---|---|---|
| 2026 | 1.75đ | WoS Q2 có IF ≥ 2.0(IF: 5.3) | 🔵 Computed |
| 2025 | 1.75đ | WoS Q2 có IF ≥ 2.0(IF: 4.7) | 🔵 Computed |
| 2024 | 1.75đ | WoS Q2 có IF ≥ 2.0(IF: 5.1) | 🔵 Computed |
| 2023 | 1.75đ | WoS Q2 có IF ≥ 2.0(IF: 7.8) | 🔵 Computed |
| 2022 | 1.75đ | WoS Q2 có IF ≥ 2.0(IF: 6.343) | 🔵 Computed |
Note: Domestic journal scores are officially collected from annual HĐGSNN decisions across councils. International journal scores are dynamically computed according to Decision 26/QĐ-HĐGSNN based on quartile and citation metrics in the publication year.
Aims & Scope
JPP&M publishes articles on (1) current public policy subjects and (2) enduring conceptual or empirical studies that have public policy implications. First, because JPP&M publishes articles on current public policy issues, manuscripts that address topical problems are strongly encouraged. The focus of articles should be thoughtful and insightful analyses of public issues that affect the profession of marketing. Articles should be scholarly, practical, and well documented, and they should meet generally accepted standards for conceptual and analytical rigor appropriate for a premier professional journal. Recent issues addressed in the journal have included consumer privacy, product warnings, deregulation, the role of the FTC and the state in regulating marketing and advertising, health care, pricing, international trade, and vulnerable populations. Second, JPP&M encourages the submission of manuscripts that advance theory development or research methods in the field. For example, manuscripts that focus on understanding consumers' processing of warning messages, developing methods for clustering products into relevant markets for antitrust analysis, or providing ethical foundations of appropriate marketing activity are suitable for publication. Stimulating Interest in Marketing and Public Policy Research JPP&M endeavors to inform its readers about ongoing public policy debates. Therefore, the journal encourages the submission of thoughtful statements on current controversies as a means of influencing the direction of further research. JPP&M also encourages young scholars to submit manuscripts on marketing and public policy topics. The journal will continue to play a significant role in helping emerging scholars develop their research programs.
SCImago & Scopus Journal Intelligence
Global SCImago ranking, SJR prestige index, Scopus coverage, and societal policy impact
Weighted prestige citation metric per document indexed in the Scopus database.
Measures cumulative publication volume and citation impact.
Average citations received per document published in the 2-year window.
Estimated Article Processing Charge for Open Access publication.
Scopus 3-Year Publication & Citation Window
Aggregated from Scopus database across the 3-year SJR evaluation window.
Societal Impact & Inclusivity (SCImago)
Citations in government and international policy documents
Percentage of female authors published in the journal
Real-world societal policy reach and author gender diversity tracked by SCImago.
Scopus Subject Categories
Chinese Academy of Sciences (CAS) Classification
Major / minor zone classification and CAS Early Warning List history
Publishing & Editorial Information
Detailed publisher, peer-review turnaround, and publication cycle specifications
WoS Categories & Quartiles
Detailed JCR / JCI category rankings and quartile breakdown from Clarivate
| Category | Index | Rank | Quartile |
|---|---|---|---|
BUSINESS | JCRSSCI | 86/323 | Q2 |
BUSINESS | JCISSCI | 110/324 | Q2 |
Annual Historical Statistics & Publications
Track annual publication volume, total citations, and Impact Factor evolution
| Year | Impact Factor | Articles / Year | Total Citations |
|---|---|---|---|
| 2026 | — | 56 | 11 |
| 2025 | 4.7 | 28 | 122 |
| 2024 | 5.1 | 34 | 432 |
| 2023 | 7.8 | 22 | 250 |
| 2022 | 6.343 | 33 | 605 |
| 2021 | — | 25 | 658 |
| 2020 | — | 54 | 3,005 |
| 2019 | — | 41 | 1,787 |
| 2018 | — | 55 | 1,098 |
| 2017 | — | 23 | 925 |
| 2016 | — | 24 | 1,697 |
| 2015 | — | 25 | 1,336 |
Journal Metrics & Citation Visualizations
Impact Factor Trend (2018–2024)
Clarivate IF trend for Journal of Public Policy & Marketing
Total Cites vs Self-Cites
Evaluation of scholarly independence and citation reach
Citations per Document
Citation metric windows across 2, 3, and 4 years
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